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In addition to Variable Data Printing, another form of one-to-one marketing is PURLs. PURLs, or Personalized URLs, are website URLs that are customized with a specific prospect’s information. They often contain the prospect’s name as part of the URL and are a great way to target your marketing campaigns. To be more specific, personalized URLs [...]
Filed under: Sustainability and Business | Tagged: green, personalized URLs, pURLs, sustainable, variable data printing, vdp | Leave a Comment »
Variable Data Printing, also known as one-to-one marketing, is a form of printing in which unique data (text, graphics or images) is printed on each piece. It is achieved through digital printing. How it’s Used VDP is one of the most effective methods to use when implementing any direct mail or promotional campaign. Customizing each [...]
Filed under: Sustainability and Business | Tagged: digital print, green, on demand, one-to-one marketing, sustainability, variable data printing, vdp | 1 Comment »
Happy Earth Day to all! We are wrapping up our last day at the ON DEMAND 2010 Expo in Philadelphia (Stop by Booth 312 if you’re there!) It has been a very successful show and while we are very busy, we’d still like to take some time to post some tips for developing eco-friendly presentation/convention [...]
Filed under: Sustainability and Business | Tagged: carbon footprint, conference and expo, earth day, eco-friendly, green printer, green printing, PCW, presentation materials, sustainability, variable data printing, web-to-print | Leave a Comment »
