Green Books N Binders exhibiting at Green Festival 2010

Green Books N Binders will be exhibiting (Booth 429) at this year’s Green Festival taking place in Washington, D.C., October 23-24. 

Visit our listing on GreenFestivals.org

Green Festival is the nation’s largest sustainability event. With hundreds of exhibitors and attendees, it is a great way to get inspired while, at the same time, mingle with like-minded people. With expert speakers, green shopping, workshops and even organic wine and beer, this fun-filled event is definitely worth attending.

Want to go? Get more information on attending by visiting the Green Festival website.

While there, be sure to stop by Booth 429 to learn about our take on sustainability and participate in our Recycling Challenge for a chance to win some great giveaways!

See you there!

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Broadcast your Green

Green Books N Binders is now on YouTube!

Enabling yet another way to connect with us (because we know that’s just what you needed), our new YouTube Channel is designed to keep everyone informed about our eco-friendly products (including our recycled binders) as well as events we attend. We will be updating the content regularly so be sure to bookmark it and revisit often!

View our channel by visiting this link: http://www.youtube.com/user/GreenBooksNBinders

Or you can find us by searching our email: marketing@greenbooksnbinders.com

On the GreenBooksNBinders channel, you will be able to “Like” videos, share them with your network, receive updates via bulletins and leave comments, either on specific videos or our channel as a whole. As you can see, the possibilities are endless!

We are looking forward to expanding our YouTube network and we need your help!

Subscribe to our channel and/or add us as a friend and we’ll show you how we “Broadcast our Green.”

Digital vs. Print Media: Who is the Eco-Heavyweight?

The transcripts from a discussion on NPR yesterday are now posted (and making the rounds on Twitter), once again weighing the environmental pros and cons of both digital and print media.

The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends.

Don Carli, a researcher for the Institute for Sustainable Communication took the pro-print approach, agreeing that print is energy intensive – but so is digital:

“There are also comparable and in some cases sometimes even greater environmental impacts in terms of energy consumption and other outputs in terms of waste. Toxic waste to the air, to the land, to water, from digital media infrastructures.

You have computers, data centers and server rooms that suck energy. You’ve also got to mine the minerals to make the devices. And, when you toss your old RAZR, it becomes e-waste. A multimillion ton toxic problem.”

Rita Schenck of the Institute for Environmental Research and Education, took the opposite approach. She believes reading news online is better… sometimes:

“Once you read several newspapers, say 10-20 newspapers, you have as much environmental impact as if you read and you took the whole life cycle of the electronic system.

When we start having the whole world connected electronically, it’s going to become really, really important that we find a way to move those electrons around cheaper, for less environmental impact.”

According to the transcripts, Schenck believes the most sustainable way to approach digital is by using renewable resources (i.e. solar energy), in order to reduce the environmental impact of electronic devices.  

So is there a clear winner in this battle? We’ll have to go to the judges for that…

Read the article in its entirety.

Learn about sustainable print solutions from Green Books N Binders.

Happy Autumnal Equinox!

So long summer, Hello Fall! With Summer 2010 coming to a close and the Autumnal Equinox upon us, it’s time to close up our pools, put away the lawn furniture and gear up for cool nights and colder mornings.

The Autumnal Equinox (more commonly referred to as the first day of Fall) occurs today, September 22, 2010 at 11:09 PM ET. This is the first day of the year where there is equal time of daylight and darkness – pretty cool huh? It also marks the official start to chillier weather (for us on the East Coast anyway!) and Fall’s beautiful colors.

This year, take some time to enjoy the scenery and outside activities before Old Man Winter comes along! The changing (and falling) leaves are our favorite parts of Fall; it reminds us to preserve these trees by printing responsibly.

What’s your favorite part of this season? Leave a comment below and let us know!

Are Corporations Really Committed to Green?

Are corporate environmental sustainability efforts a joke? A majority of consumers and even executives seem to think so.

In a study released last month by Gibbs & Soell Public Relations, a large majority of consumers and executives seem to doubt the commitment of corporate green efforts. The exact percentages of consumers and Fortune 1000 executives who believe most or all companies are committed to “going green” came in at 16% and 29% respectively – much less than half for both.

What’s the reason for this perceived lack of commitment? Executives would like to push at least some of the blame off on consumers, with an astounding 71% claiming they believe that consumers are unwilling to pay a premium for eco-friendly products. Additionally, 78% of executives believe it is due to lack of return on investment and only 34% of executives surveyed believe it is due to a lack of commitment from senior leadership. Meanwhile, survey after survey shows consumers re-affirming their willingness to go eco-friendly even if it’s at a higher price point, as long as the products are comparable.  So what gives?

All things considered, the main issue at play appears to be lack of communication. With green notions still being a relatively new concept, many companies are still learning the best way to effectively deliver this message without being accused of greenwashing. There is a fine line between marketing actual sustainability efforts and inflating them.

With the recent environmental disaster in the Gulf, it is only natural that consumers will question the true commitment of large corporations more now than ever before. Corporations can overcome this challenge by being honest and willing to “walk the talk”. Transparency is key to winning the “green game” and the companies making these green claims need to be willing to prove their efforts. As Ron Loch, VP of Sustainability for Gibbs & Soell says,

“As long as companies are transparent in their communications and don’t overstate the social and environmental impact of their efforts, they can avoid being painted with the greenwash brush. It gets back to the need of really taking inventory of what is happening throughout the organization and then weaving that into a compelling, credible and defensible narrative.”

Read the original article.

Learn more about Green Books N Binders’ green commitment.

From PURLs to Profit

pURLs are personalized URLs, not to be confused with these types of pearls!

In addition to Variable Data Printing, another form of one-to-one marketing is PURLs.

PURLs, or Personalized URLs, are website URLs that are customized with a specific prospect’s information. They often contain the prospect’s name as part of the URL and are a great way to target your marketing campaigns.

To be more specific, personalized URLs are custom web pages created for and directed towards the end-user, or prospect. When the prospect visits their specific link, the website is tailored to that person. The possibilities of customization are vast. You can include any information you have on your customer on this webpage: age, location, interests, occupation, etc. The more custom, personalized content you create, the more effective the campaign will be.

Often used in conjunction with direct mail pieces, pURLs are also perfect for use in email marketing campaigns since the link can be easily clicked from the email. This gives your prospect instant gratification and provides for instant capture of lead information. Even better, all of the activity from this specific webpage can be tracked, giving you an idea of where your users’ interests lie for future marketing campaigns.

One of the best things about pURLs is the “not-so-silent P”: Profit. A marketing piece that is much more targeted will yield more information, better results (and higher profits) than a generic link that is sent to everyone.

Multi-touch marketing campaigns are essential to increase not only your marketing ROI but also your company image. Simplifying and quantifying the marketing process is a key component for success and pURLs allow for just that.

TIP: Always be sure to work with a printer that has experience developing these types of campaigns so you can rest assured it will be done right.

Variable Data Printing: An Overview

Variable Data Printing, also known as one-to-one marketing, is a form of printing in which unique data (text, graphics or images) is printed on each piece. It is achieved through digital printing.

How it’s Used

VDP is one of the most effective methods to use when implementing any direct mail or promotional campaign. Customizing each printed piece with personalized data adds a special touch to an otherwise generic mailing.

Why VDP?
1. Options

With Variable Data Printing, there are endless customization options. You can personalize a piece based on whatever information you have: your recipient’s age, location, marital status, gender, etc.

2. Profitability

It is ideal for small or large companies looking to get more bang for their buck (and let’s face it, who isn’t these days?) VDP campaigns are typically shorter print runs and because they are so targeted, they render higher response rates than mass mailings.

3. Eco-Friendly

VDP is inherently green. Unlike printing offset, it doesn’t take more energy to personalize a piece through digital printing – the process is essentially the same, just different data is used. Therefore a shorter print run is needed, resulting in less energy used and reduction of waste. Also, since mailing addresses can be printed directly on the piece it eliminates the need for a label!

The piece below is a Variable Data marketing piece we recently created. As you can see, the front is customized with the recipient’s name and the top right corner has data-specific text that pertains to this client.

The Proof
As is mentioned several times, variable data printing increases response rates. Wikipedia reports that the returns of variable print vary from double to 10-15 times the rate of generic pieces – pretty impressive.

The bottom line is, variable data printing is a great way to reach your customers and show them that you may know more about them than they think (or realize).

The key is to find a printer experienced in VDP who can guide you through the process, especially if it is your first time. After your first successful variable print campaign, there will be no going back. Not only that, but the door is also open for even more customization! pURLS (personalized URLs) and unique email addresses can be created using the same type of technology – but we’ll save that discussion for next week…