Sustainability Pays Off

There is a widespread belief that ‘green’ products must cost more. In many cases this is true and recycled products are often priced higher than their more environmentally harmful counterparts.

So why is this? It is not always because a recycled product costs more to produce (in fact, in some cases it is the opposite). The reason is because ‘green’ products are touted as a more responsible choice (in essence, a better offer), and with this perception of value comes the ideology that it must cost more.

Since an eco-friendly product contains this perceived added value, many companies know that consumers will be willing to pay a premium for these “better” products – which they do.

However, when talking about print, this is just the opposite. Printing sustainably is often more affordable and reduces costs, usage and energy, thereby allowing for more competitive pricing. 

Herein lies the problem: How does one change the broad misperception that ‘green’ products always cost more? Education through advertising is one way. Competitive pricing is another. At Green Books N Binders, we do both. We always compare our prices to non-recycled counterparts and have found that in some instances, our costs are typically the same (if not lower!) than these products.

It is always a struggle to get consumers to believe that you can go green, and save green at the same time – but it is actually true – just take a look at our product lines!

We have the power. Wind Power!

At Green Books N Binders, our dedication to environmental sustainability extends beyond our product lines. So it’s only natural that we use wind power for our energy needs. More specifically, we work with PECO WINDsm , whose energy is supplied by Community Energy, Inc. located locally in Pennsylvania.

Globally speaking, while wind power generation has been quoted to have quadrupled from 2000-2006, many people are still uninformed as to what wind power really is and how it works.

To clarify this, in an excerpt from NationalGeographic.com , “Wind is a clean source of renewable energy that produces no air or water pollution. And since wind is free, operational costs are nearly zero once a turbine is erected. Mass production and technology advances are making turbines cheaper, and many governments offer tax incentives to spur wind-energy development… In the energy-hungry United States, a single megawatt is enough electricity to power about 250 homes.”

As popularity and visibility increases, wind energy continues to experience rapid growth (wind turbine use increases by about 25% per year.) As of now, the United States ranks third for countries that have the most installed wind energy capacity. In fact, if the current growth rate continues, we can expect about 1/3 of the world’s electricity needs to be met by wind energy by 2050. Pretty incredible.

So what does this mean for the everyday consumer? By opting for wind power, you are helping to reduce air pollution. Wind is clean and creates energy without smoke or waste. Also, you’ll be helping to support your local community – investing in wind power creates jobs and generates revenue for local landowners. By investing in wind energy you will be helping the environment as well as your local community, it’s a win-win!

Harness the power of wind and do your part to reduce your carbon footprint. Contact your local energy company and inquire about their program.