Go Vinyl Free in 2010

Binders are used every day by businesses of all sizes. Traditional binders are made of cardboard covered in vinyl (which, may I remind you, is known to be one of the worst plastics for the environment) with a plastic overlay and metal rings permanently attached. Overall they are very inefficient, harmful to the environment and almost impossible to recycle.

With all of the environmentally friendly options available, there is no better time to go vinyl free and invest in recycled and fully recyclable binders. Making the switch from vinyl to recycled binders will immediately reduce your company’s carbon footprint and result in no added implementation cost.

When determining which route to take, always take into account these guidelines: Reduce, Reuse, Renew.  

  • Reduce
    The recycled binder you choose to use should contain no vinyl or polyvinyl chloride (clear plastic); instead it should be made from recycled chipboard.
  • Reuse
    Look for a high content of PCW (post-consumer waste) and ensure the binder is fully recyclable. Most importantly, make sure the rings are designed to be easily removed for simple recycling (many are not!)
  • Renew
    Does the company that makes your binders operate on wind power or renewable energy? Do they provide carbon neutral shipping?

Green Books N Binders does all this and more. Our patent-pending Low-Carb Binder is made from 98% recycled material and contains recycled metal rings that can easily be removed for quick disposal.

Low-Carb Binders are available in two unique designs:

1. Low-Carb Original Ships flat with recycled metal rings that can be attached upon receipt with a snap-in fastener.

2. Low-Carb Ready – Ships assembled with removable rivets that can be unscrewed for easy recycling.

There are many add-ons to choose from as well.

Recycled tabs can be ordered blank, or printed black & white or full-color. The print area ranges anywhere from tab to full-bleed.

Pockets and half folders are also available. Pockets come slotted on one side for business cards and on the other for CD/DVDs.

Recycled labels come blank with any order of Low-Carb Binders. They can be custom printed and attached prior to receipt.

The Low-Carb Binder is fully recyclable and is designed to be easily taken apart. It is the perfect solution for all of your archival and communication needs, both internally and externally. If you’re looking to reduce your carbon footprint (and who isn’t?), go vinyl free in 2010 with the Low-Carb Binder; your customers will thank you for it!

Download the Low-Carb Brochure.

Request more information.

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Direct Mail is Greener

Direct mail has long been a topic that breeds negativity amongst the general public. More recently, it has come into the spotlight for the harmful effects it can have on the environment. While it is true that mass printing and mailing to random (and un-qualified) prospects is wasteful, when done correctly direct marketing is, in essence, “greener” than other forms of marketing. Follow the simple guidelines below and “green” your direct mail for little to no extra cost.

1. Target your market

When buying or building marketing lists, ask yourself who you’re targeting. What   plays an important role in their buying tendencies: income, gender, location, marital status? Defining these parameters and classifying your leads accurately will allow for more targeted lists and result in better response rates.

2. Keep it Clean

Maintaining quality data is imperative when using direct mail. Data verification services are available that can verify addresses, find missing numbers and de-dupe your files. Cleaning up your lists maximizes the potential success rate, and minimizes your environmental impact by ensuring deliverability. Not sure where to start? Contact us and we can help.

3. Send the right offer

Make sure the offer you’re sending to prospects is the right one. Do this by conducting a test run of your piece and see what the response rate is. Determine whether the response rate you receive is sufficient, or if you need to change your message.

4. Send at the right time

Always keep in mind the time of year and mail delivery speed. Is it a week before the 4th of July? It’s likely your prospect is not in the office. Are you sending school supply information in September? Too late! Think about what time of year your prospects are likely to consider purchasing new products or services and send your pieces accordingly. Try to avoid sending direct mail pieces two weeks before a major holiday.

5. Make it personal

Personalize your pieces with your prospects’ first name, or include an image of a recognizable landmark. Making the pieces more meaningful allows you to send less but still receive great response rates. 1 to 1 marketing is crucial to any campaign’s success. Work with a printer experienced in variable data printing and include some conditional information. The message, price, and offer can vary in the same campaign. It may cost more per piece, but it is more efficient and renders better results, increasing return on investment. Contact us for more information on variable data printing.

6. Think outside the box

Direct mail needs to be eye-catching – after all you want your piece to stand out! Include some interesting images or use a unique tagline and bold colors. Don’t be afraid to be different. Make your pieces memorable and watch the sales roll in.

7. Print on recycled paper!

Perhaps one of the most effective ways to green your direct marketing is using paper that is recycled and/or recyclable. Find a printer that offers a variety of  recycled/PCW paper options. For little to no extra cost, you can print on eco-friendly paper and show your customers your green efforts.

When some or all of the above is done, direct mail results are positively impacted. Targeting a list and mailing fewer pieces reduces not only expenses, but also material and energy used. It also minimizes the amount of fossil fuel associated with transportation and waste. So the next time your company wants to implement a direct mail strategy, remember these steps to minimize your company’s carbon footprint and maximize the bottom line.

Deciphering Recycling Numbers


Just because an item contains a recycling symbol doesn’t always mean it is safe and easy to recycle. The numbers that appear within those recycling symbols are very important to recognize and understand.

RESIN NUMBERS

The single-digit numbers (1-7) contained within the recycling symbols are called “resin numbers”. Contrary to popular belief, these numbers do not identify how hard a material is to recycle; they simply are used to mark the specific type of plastic. Certain types of plastic are harder to recycle than others, and some should not even be put in your everyday recycling bin.

WHAT THEY MEAN

1              (PETE – Polyethylene, Terephthalate)
                Common uses: soda and water bottles, polyester fibers, food packaging.
                Safe to recycle, but not re-usable.          

2              (HDPE – High-density Polyethylene)
                Common uses: Recycling bins, various bottles such as milk, or motor oil.
                Safe to recycle.

3              (PVC – Polyvinyl Chloride)
                Common uses: toys, furnishings, plastic pipes, and non-food bottles.

4              (LDPE – Low-density Polyethylene)
                Common uses: Grocery or sandwich bags, plastic wrap, dispensing bottles.
                Safe to recycle.

5              (PP – Polypropylene)
                Common uses: Clothes, tubs, auto parts, Endura binders.
                Safe to recycle.

6              (PS – Polystyrene)
                Common uses: Foam cups or food trays, packing peanuts, video cases.

7              (Other)
                Various other applications such as bottles.

RECYCLE BY NUMBERS

For the most part, items containing resin numbers of 1 or 2 are safe and can be placed in your recycling bin for curbside pick-up. Numbers 4 and 5 (while marked safe above) are not always picked up by waste management authorities. Different states and counties have varying guidelines, so it is always best to call your local waste authority to find out their policy before placing an item with a resin number of 4 or 5 in your curbside bin.

For the remaining resin numbers, they almost always cannot be placed in your curbside bin. To arrange pick-up for these, call your local waste management service for names of companies that can accomodate those plastic types.  Mixing un-recyclable products with recyclable products can cause more harm than good, and staying informed is key to doing the right thing. Happy sorting!

(To learn more about GBB’s eco-friendly Endura Line, visit www.greenbooksnbinders.com.)