7 Reasons Print Will Make a Comeback in 2011

We recently discovered a blog that contains tons of information about content marketing. What first caught our attention was a post published on August 11, 2010 entitled “7 Reasons Print Will Make a Comeback in 2011”. This article disputes the argument that print is dying a slow painful death, and instead highlights print’s selling points for the corporate marketer. See the first three points below and take a look at Joe Pulizzi’s Content Marketing Blog here to see the rest.

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“You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print.

Jeff Jarvis recently wrote about how media companies need to ignore print.

“The physical costs of production and distribution are killing. The marketing cost of subscriber acquisition and churn are hellish.”

He’s right.  And if you are a media company that relies on most of your revenue for print, you need to post Jeff’s article on your forehead.

But if you are a corporate marketer, there is an opportunity here. Here’s why:

1. Getting Attention: Have you noticed how many fewer magazines and print newsletters you are getting in the mail these days? I don’t know about you, but I definitely pay more attention to my print mail.  There’s just less mail, so more attention is paid to each piece. Opportunity? Less traditional publishers are printing magazines today, which leaves opportunities for content marketers.

2. The Focus on Customer Retention: In a soon-to-be-released research study conducted by Junta42 and MarketingProfs, customer retention was the most important goal for marketers when it came to content marketing outside of basic brand awareness.  Historically, the reason why custom print magazines and newsletters were developed by brands was for customer retention purposes.  We have a winner!

3. No Audience Development Costs: Publishers expend huge amounts of time and money qualifying subscribers to send out their magazines. Many times, publishers need to invest multiple dollars per subscriber per year for auditing purposes (They send direct mail, they call, they call again so that the magazine can say they that their subscribers have requested the magazine. This is true for controlled (free) trade magazines).  

So, let’s say, a publisher’s cost per subscriber per year is $2 and their distribution is one hundred thousand.  That’s $200,000 per year for audience development.  

That’s a cost that marketers don’t have to worry about.  If marketers want to distribute a magazine to their customers, they just use their customer mailing list. That’s a big advantage…”

Read the remaining reasons Print Will Make a Comeback in 2011.

Happy Autumnal Equinox!

So long summer, Hello Fall! With Summer 2010 coming to a close and the Autumnal Equinox upon us, it’s time to close up our pools, put away the lawn furniture and gear up for cool nights and colder mornings.

The Autumnal Equinox (more commonly referred to as the first day of Fall) occurs today, September 22, 2010 at 11:09 PM ET. This is the first day of the year where there is equal time of daylight and darkness – pretty cool huh? It also marks the official start to chillier weather (for us on the East Coast anyway!) and Fall’s beautiful colors.

This year, take some time to enjoy the scenery and outside activities before Old Man Winter comes along! The changing (and falling) leaves are our favorite parts of Fall; it reminds us to preserve these trees by printing responsibly.

What’s your favorite part of this season? Leave a comment below and let us know!

ON DEMAND 2010: It’s a wrap!

We had a great time this past week at the ON DEMAND Expo and Conference held in Philadelphia, PA. We got an excellent response to our new product launches and had the opportunity to connect with some great professionals who share our passion for eco-friendly printing. While there, we discovered our newest product, the Low-Carb Binders™ won the What They Think “Beyond Environmental Sustainability” award which we luckily got to share with all of our booth visitors. Overall, the show was a huge success and we want to thank everyone who came out!

Visit our Flickr account to see more photos.

Follow Green Books N Binders on Twitter.

Green Mythbusters

There’s a lot of information out there concerning eco-friendly paper and sustainable printing. Unfortunately, most of it can be misleading.  Below, we debunk the 5 most popular myths about recycling, and show how going green is easier than you think!

Myth #1: Recycled paper is more expensive than un-recycled paper.

To the contrary, in some instances, recycled paper is actually cheaper than virgin-fiber (un-recycled) paper. In fact, we carry an extensive stock contained of solely recycled products, and much of it is the same, if not lower, cost than virgin paper.

Myth #2: Recycled paper produces sub-par results.

To the naked eye, the results appear almost identical. Colors look vibrant, and the images are clear and robust. There is often little to no quality lost from using recycled paper.  

Myth #3: Using recycled paper doesn’t make that big of a difference.

See the facts below from the EPA. Implementing recycled paper and sustainable print practices is always better for the environment than using virgin paper.

“Compared to using virgin wood, paper made with 100% recycled content uses 44% less energy, emits 38% less greenhouse gas emissions, 41% less particulate emissions, 50% less wastewater, 49% less solid waste, and of course, 100% less wood.”

Myth #4: Printing less is the best way to help the environment.

Actually, the opposite is true. As time progresses, more fibers used in making pulp for paper comes from managed forests. Managed forests treat trees as a crop, and they are planted and harvested in order to provide reusable resources (in this case, paper). So, printing responsibly actually helps produce more trees, which enhances the earth, and helps the environment overall. So go ahead, keep printing!

Myth #5: Recycling is too time consuming.

There are many things you can do that don’t take any extra time or effort. Printing only what you need when you need it is a great environmental philosophy to follow (and doing this will not only save you time but keep you more organized). If you do need to print documents, print them on recycled paper or paper that comes from managed forests – you’ll be helping trees grow! It’s all about changing the way you do things. You don’t have to sacrifice anything to go green, just remaining aware of your environmental impact is a great start.