Go Green on LinkedIn

While updating our LinkedIn company profile today, we realized many of our blog followers may not even know we have a company profile on LinkedIn.

So we’re making it easier for you.

Simply click the icon above and you will be redirected to our profile where you can “follow” us to stay updated on what’s going on within the company, receive our blog updates and even connect with employees. 

Building networks is very important to us and we welcome all invitations. We look forward to connecting with you!

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ON DEMAND 2010: It’s a wrap!

We had a great time this past week at the ON DEMAND Expo and Conference held in Philadelphia, PA. We got an excellent response to our new product launches and had the opportunity to connect with some great professionals who share our passion for eco-friendly printing. While there, we discovered our newest product, the Low-Carb Binders™ won the What They Think “Beyond Environmental Sustainability” award which we luckily got to share with all of our booth visitors. Overall, the show was a huge success and we want to thank everyone who came out!

Visit our Flickr account to see more photos.

Follow Green Books N Binders on Twitter.

Print Green for Earth Day 2010

Happy Earth Day to all!

We are wrapping up our last day at the ON DEMAND 2010 Expo in Philadelphia (Stop by Booth 312 if you’re there!) It has been a very successful show and while we are very busy, we’d still like to take some time to post some tips for developing eco-friendly presentation/convention materials (it IS Earth Day after all.) See the list we’ve compiled below, and if you think of anything we missed, leave a comment!

1. Print on recycled or high PCW content paper.
It’s good for the environment! Use papers that contain at least 30% recycled or PCW content or that are FSC or SFI certified. When you do this, you help promote re-forestation and keep trees growing.

2. Reduce wasted space.
When formatting your content, always remain conscious of the space you’re using. If you have a lot of unused space on a sheet of paper, consider printing it on a postcard size piece. Also, reduce your margins and font size if you want to add more information. Try to minimize the amount of blank space.

3. Reduce pages used.
Always print on both sides of your paper. You’ll use half the amount and not only be greener, but lower costs at the same time.

4. Work with a web-to-print company.
If you’re outsourcing your printing, be sure to use a web-to-print company whose majority of business is done online (upload files, view proofs, view history, etc.) It’s better for the environment and much more efficient!

5. Use recycled products.
If you’re printing perfect bound workbooks, or coil bound manuals, use a printer that produces recycled versions. Recycled products are available in the same quality you would expect from its more environmentally harmful counterpart.

6. Print what you need – when you need it.
Work with a printer that specializes in short-run, on demand printing. Find out the number of expected attendees and only print what you need so you don’t have extra copies that you will never use (especially if the information is time-sensitive).

7. Promote responsible disposal.
Remind everyone you’re presenting to that your pieces are recycled and FULLY RECYCLABLE. Encourage responsible disposal and you will be helping to make a difference.

Using some or all of these tips next time you print will not only reduce your carbon footprint but can also reduce costs. Do your part. For Earth Day 2010, help grow trees by printing green. 

Paper vs. Electronic

It seems that every other email now includes a “Please consider the environment before printing” footnote. This is good and promotes responsible and sustainable business behavior.

So if you need the information for business purposes, to either edit or add content, seek approval or give instruction, how does one proceed? This matter reaches an even greater level of complexity as the information is shared outside of the organization with business partners, vendors, customers, etc.

Let’s assume this information is an order for a product. The order information may be used by the sales team and/or customer service reps. That order will then be used by the credit department or financial group to authorize the transaction. Once approved, an internal order will be sent to manufacturing. Fulfillment may include relying on other vendors and their respective order management processes. Once the order is produced, it will generate a pick ticket and packing and shipping instructions. The order will then be invoiced, a bill will be issued and mailed, a payment will occur, and the transaction will be recorded.

So what’s the point? The globalization of our economies has driven tremendous processes to manage just about everything we do or consume. The options are organic (paper) or electronic. We all know that paper requires trees and we would like to minimize paper usage to limit deforestation.

So what do the “paperless” solutions offer? Computers, monitors, servers, applications, and enterprise servers (LAN, WAN) all contribute to the communication and sharing of information. A tremendous amount of raw material and energy is required to produce and deliver all of this hardware and software.

Energy consumption does not stop here. The amount of energy used to power, operate, exchange, and protect the information is compelling. The information is eventually archived and backed up in secured areas where server farms manage and process giga, tera and exabytes of information. The energy consumed is mostly produced by power plants and, as we all know, almost none of our energy comes from clean or renewable energy.

In the bottom line, the electronic option is, contrary to popular belief, not very green. It is also true when it comes to disposing of the electronic waste generated by computers that constantly need to be upgraded to keep up with file size and operating system requirements.

The reality is that we probably need to use both, and using paper is actually far better than one would think. Printing paper actually promotes the growth of forests. More and more fibers used in making pulp come from responsibly managed forests. Trees are a crop and are planted and harvested to provide renewable and reusable resources (i.e. paper). Planting and harvesting trees is a never ending cycle that enhances the earth, absorbs carbon dioxide and creates a strong green economic engine.

So go ahead, print that email if you need it, it helps grow trees!

(Read more about sustainability and business at greenbooksnbinders.com)