From PURLs to Profit

pURLs are personalized URLs, not to be confused with these types of pearls!

In addition to Variable Data Printing, another form of one-to-one marketing is PURLs.

PURLs, or Personalized URLs, are website URLs that are customized with a specific prospect’s information. They often contain the prospect’s name as part of the URL and are a great way to target your marketing campaigns.

To be more specific, personalized URLs are custom web pages created for and directed towards the end-user, or prospect. When the prospect visits their specific link, the website is tailored to that person. The possibilities of customization are vast. You can include any information you have on your customer on this webpage: age, location, interests, occupation, etc. The more custom, personalized content you create, the more effective the campaign will be.

Often used in conjunction with direct mail pieces, pURLs are also perfect for use in email marketing campaigns since the link can be easily clicked from the email. This gives your prospect instant gratification and provides for instant capture of lead information. Even better, all of the activity from this specific webpage can be tracked, giving you an idea of where your users’ interests lie for future marketing campaigns.

One of the best things about pURLs is the “not-so-silent P”: Profit. A marketing piece that is much more targeted will yield more information, better results (and higher profits) than a generic link that is sent to everyone.

Multi-touch marketing campaigns are essential to increase not only your marketing ROI but also your company image. Simplifying and quantifying the marketing process is a key component for success and pURLs allow for just that.

TIP: Always be sure to work with a printer that has experience developing these types of campaigns so you can rest assured it will be done right.

Go Green on LinkedIn

While updating our LinkedIn company profile today, we realized many of our blog followers may not even know we have a company profile on LinkedIn.

So we’re making it easier for you.

Simply click the icon above and you will be redirected to our profile where you can “follow” us to stay updated on what’s going on within the company, receive our blog updates and even connect with employees. 

Building networks is very important to us and we welcome all invitations. We look forward to connecting with you!

Go Green with QR Codes

Stay connected with Green Books N Binders via our unique QR code. Using your web-enabled mobile phone, scan the code below and you will be instantly redirected to a Places page with more information about our company.

To do this, make sure your phone has QR scan capabilities, either by an application you installed or pre-installed software. If you’re unsure, Google recommends searching the model of your phone along with the term “QR Reader”.

From our Google Places page you will be able to:

–          Find special offers.

–          “Star” our listing so you can revisit later.

–          Stay up to date on special announcements.

–          Read and write reviews.

Can’t scan the QR code? Follow this link to visit our page.

What They Think Review: No-Vinyl Binders

Low-Carb Binders have been reviewed again, this time by What They Think: Going Green Managing Editor, Peter Nowack. See what he had to say:

Read the full article.

Get more information about Low-Carb Binders.

Fiber: Recycled vs. Virgin

There is an ongoing debate about the usage of recycled fibers as opposed to virgin fibers. More than one-third of the fibers used by the paper industry come from recycled fiber. Compared to other industries, the amount of Post Consumer Waste used in the paper production process is significant.

The content of recycled material is even greater when you take into account pre-consumer waste (paper waste that never reached consumers) and the usage of mill broke. Broke is the waste generated in the process of making paper. It is re-introduced in the process of making pulp, decreasing the need for virgin fibers. Even though recycled paper requires water and energy, the level of pollution created in the process uses one-third less water and two-thirds less air when compared to virgin fiber (EPA).

Pre-Consumer Waste, recycled broke, and Post Consumer Waste (PCW) are all used in the process of making recycled paper.

The opposite line of thought is that using virgin fibers from responsibly managed forests promotes reforestation which is a critical factor in fighting greenhouse gas effects. Major forest certification programs like FSC (Forest Stewardship Council) and SFI (Sustainable Forestry Initiatives) are leading forces behind responsible and environmentally managed forests.

So what does all of this mean? Using paper is good and using recycled (or paper from managed forests) is better. When printing anything, try to use paper that has some content of PCW (look for at least 10% and the higher the better!) or is FSC or SFI certified.

And whichever paper you choose to use, always remember to recycle it at the end of the lifecycle. Recycling paper uses less energy and produces much less waste than just tossing it in your trash can. In fact, each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water.

This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution1.

The impacts are clear and the first step begins with you!

 Sources:
1 http://www.pacebutler.com/blog/recycling-facts/

Philadelphia WINS!

We are excited to announce that Philadelphia is the proud recipient of this year’s Siemens Sustainable Community Award! In the large-community category, Philadelphia managed to beat out other sustainable cities such as Dallas and Atlanta.

Greenworks Philadelphia is an environmental initiative launched about a year ago and is dedicated to increasing sustainable living for the city of brotherly love. The organization focuses not only on making and building new energy efficient hubs but also improving what already exists. With 15 measurable targets and over 150 specific steps to be reached by 2015, judges were impressed by this ambitious and well-thought-out plan.

What’s more, being winner of this year’s award means next year’s award conference will be held right here in Philadelphia. With over 300 representatives expected to attend from the country’s largest corporations, we look forward to the buzz this will create in our local area.

Our hats go off to the city of Philadelphia – Congratulations!

Changing the way the world thinks about print

Contrary to popular belief, printing is good for the environment! At Green Books N Binders, we specialize in on-demand short-run printing and we live by the philosophy, “Print what you need, when you need it.” We’re excited to see this concept moving mainstream with the newly launched website www.PrintGrowsTrees.com.

An entire website devoted to delivering the hard facts about paper and printing, PrintGrowsTrees.com was created by the Printing and Graphics Association Mid-Atlantic. Its purpose is simple – using facts to show that print on paper actually helps to grow trees. For example, did you know that 54.7 percent of all paper in the U.S. is currently recycled?

Not only is there a plethora of green facts and tidbits, there’s also sections where you can read stories about real tree farmers, sign up to receive email updates and help spread the word through your social media sites.

We commend the PGAMA for their hard work and we will be frequent visitors to the site as it gains momentum and undoubtedly expands its reach.